Award-winning Art & Creative Director. Brand Builder, Conceptual Thinker, Designer and Believer in making Ideas happen. Made in Germany, based in NY.

I love to create solutions that give brands a bigger purpose. I love new technologies and digging for buried truths. I love to create concepts that touch and involve people. No matter what it is. A film, an activation or a banner. And I love to do all of that together with a dedicated and courageous team.

Background

  • Creative Direction
  • Conceptual Campaign Development
  • Visual Concept Development
  • Film & Photo Production
  • Product Launch
  • Brand Identity & Rebranding

Work experience

September 2023 – Today \ Johannes Leonardo NY, USA \ Creative Director

Working directly with Jan Jacobs and Leo Premutico \ Creative lead for Kraft Heinz North America, including Kraft Mac&Cheese, Velveeta, Oscar Mayer and Ore-Ida \ Leading ACD, senior- and mid-level teams

 

January 2023 – September 2023 \ Brand Consultant, Creative Director, Artist and Designer \ NY, USA

Worked with creative agencies and brands \ Brand building and concept development, as well as creative direction, art direction and design assignments

  • 2023/06 – 2023/09 – AWAY NY \ Worked directly with the CMO Carla Dunham and the marketing team of Away in NY \ ECD & brand consulting role – creative direction, concept development, art direction and full production and launch of their 2024 integrated brand campaign
  • 2023/01 – 2023/03 – Ogilvy NY \ Worked directly with Menno Kluin, Carlos Perez, Thom Glover and the creative team on Samsung \ Creative direction, concept development and art direction

 

June 2016 – Dec 2022 \ Fred & Farid, NY, USA \ Intl. Associate Creative Director and Head of Art

Worked directly with the founders Fred Raillard and Farid Mokart while wearing many hats, sometimes all at once \ Established Fred & Farid’s NY office together with the small core team \ Helped growing the creative department by introducing new talent \ Led mid-level, junior and intern creative teams \ Creative lead for Rémy Martin, LaCompagnie, Marriott, Google, Sea Shepherd and Air France \ Also worked on HP, LouisXIII, elit Vodka, Stella Artois and a lot of new business \ Played key roles in winning major new business accounts like Google \ Won a bunch of awards including Cannes Lions \ Startup character

 

Mar 2011 – Jan 2015 \ Jung von Matt Fleet, Hamburg, Germany \ Senior Art Director and Creative

Worked in a small and powerful unit for exceptional creative tasks within the agency group \ Concept, art direction and creative lead for Mercedes-Benz, General Electric, Home24 and Rivella, a Swiss beverage \ Also worked on the Zalando, Sixt, Doppelherz, Rockwool, Der Spiegel, Nikon, Nivea, Vodafone, Reporters without Borders and WWF accounts, as well as new business for Sennheiser and other brands \ Helped the agency to win several new accounts like General Electric, Rockwool and Rivella \ Led mid-level, junior and intern creative teams \ Won plenty of awards including Cannes Lions Gold

 

Jan 2008 – Feb 2011 \ Scholz & Friends, Berlin, Germany \ Art Director and Creative

Worked in ‘Family 4’ – the main unit of Scholz & Friends \ Concept, art direction and creative lead for Saturn (Europe’s biggest retailer for consumer electronics), Stihl and Werder \ Also worked on the Vodafone, Metro Group, FAZ, INSM, Manager Magazine, Vaude and Festina accounts, and new business \ Played a key role in reshaping the Saturn brand, which gained a lot of international attention within the industry \ Led junior and intern creative teams \ Won a bunch of awards including Clios

Education

JvM-Academy in cooperation with Good School, Hamburg, Germany

Hands-on-lectures in Digital Communication (strategies and technologies)

 

RIT – School of Design, College of Imaging Arts and Sciences Rochester, NY, USA

Study Exchange Scholarship for the most talented students – Interdisciplinary Design, Communications Design

 

Bauhaus Dessau – Anhalt University of Applied Sciences – Department of Design, Dessau, Germany

Studies in Interdisciplinary Design, Communications Design and Advertising \ Diploma in Interdisciplinary Design

Awards

The solutions that I found got recognized at every major award show including Clios, One Show, D&AD, Art Directors Club NY / Europe / Germany, New York Festivals, London International Awards, Luerzer’s Archive, Red Dot, Eurobest, Effies and several Cannes Lions including Gold. If it matters to you I can send a detailed list with all 100+ awards.

Press

I love when people start talking about the work. Luckily my work has created a buzz both nationally and internationally, and has received recognition throughout the media – having been featured in the New York Times, Forbes Magazine, The International Herald Tribune, The Guardian, La Parisienne, Huff Post, CNN, The Verge, The Drum, AdWeek, AdAge, Campaign, Gizmodo, BuzzFeed, AgencySpy, Creative Review, Design Taxi, Shots, Trend Hunter, Hypebeast, W Magazine, Voque, Mashable, Wired, Creativity Online, Little Black Book, FastCompany, Highsnobiety, The Inspiration Room, GQ, FHM, Bild, Stern, Handelsblatt, Sueddeutsche Zeitung, Hamburger Abendblatt, Metal Hammer, transmediale.10, Design made in Germany, Page, Bloomberg Businessweek, Vanity Fair, NBC, Vox, ZDF, N-TV, VIVA and TypEmotion – Foundation for Art and Creative Technology Liverpool – ZKM Karlsruhe/MIT Press and more.

Languages

English – fluent  \  German – native language

Visa Status for the United States

Holder of a Green Card for extraordinary abilities (first-preference EB-1, category E16), no visa sponsor needed.