Creating brand awareness with an astonishing testimonial
Zalando, the biggest online fashion store in Europe, had a problem in Italy: people did not trust online shopping. So the client asked us to promote the advantages of online shopping using Rosella Brescia, a well-known Italian singer and actress. We took this challenge and turned it into an advantage, by playing with her voice.
Credits
CCO: Doerte Spengler-Ahrens \ Sr AD: Michael Hess \ CW: Luiz Vicente Simões \ Director: Calle Åstrand
First TVC and Online Film to be aired – “Hoarse”
Follow-up TVC and Online Film – “Voice Over”
