Usher x Rémy Martin – A.I. Powered Limited-Edition

Making The Invisible Visible: The Taste of Rémy Martin 1738

We teamed up with Grammy award-winning musical artist Usher to create a first of its kind limited edition bottle for Rémy Martin: “Usher x 1738 – A.I. Powered Limited-Edition”.

The design of the bottle shows and visualizes for the first time something that cannot be seen: The Taste Notes of Rémy Martin. We achieved that by using Generative Adversarial Neural Networks and Contrastive Language-Image Pre-Training, an A.I. technology that directly translates Usher’s taste descriptions into never-before-seen artworks.

Credits

CCO: Farid Mokart \ ECD: Laurent Leccia \ ACD/Head of Art: Michael Hess \ Director: We Are From LA – Clément Durou \ VFX: The Mill

The A.I. Generated Artworks

Usher described the detailed flavor notes of Rémy Martin 1738 in his own words. With the help of Generative Neural Networks these precise descriptions have then been used to generate the detailed artworks.

Launch Event: A Taste Of Passion Experience in Las Vegas

The Limited Edition Bottle has been revealed during an immersive A.I. Powered “Taste Of Passion Experience” in Las Vegas as part of Usher’s Vegas Residency. A.I. generated art was part of the immersive stage show and experience.

NFT

The Limited Edition Bottle is exclusively available as an NFT on Blockbar.com, the world’s first direct-to-consumer NFT marketplace for luxury wines and spirits. Everyone who buys an NFT receives the real Limited-Edition Bottle.