Saturn (Consumer Electronics Retailer) – Evolution of Technology

Redefining the brand mascot to stand for the newest technology

Saturn, the leading consumer electronics retailer in Europe, wanted to stand for the newest and best technology. In an integrated campaign, we achieved this by using their advertising mascot, the android ‘Blu’, as the final stage of technology’s evolution – survival of the fittest.

Credits

CDs: Oliver Handlos, James Cruickshank \ AD: Michael Hess \ CW: Felix Fenz \ Director: Carl Erik Rinsch