Turning your home into a producer studio
2020 was a tough year while everyone had to stay at home. To cheer folks up we created a unique music challenge. Together with superstars Jermaine Dupri, Murda Beatz, Trakgirl, and Zaytoven we asked users to create their own beats at home and share them with the world. The twist: you were only allowed to use household goods to create the beats. And since we couldn’t celebrate with the winners in person, we had a virtual happy hour with them on Zoom.
CD: Laurent Leccia \ ACD/Head of Art: Michael Hess \ Copywriter: Ranjana Naik