Dramatizing the product benefit with eye-catching key visuals
With the new waterproof Nikon 1 AW1 camera, available at Photo Dose, a shop for premium photo equipment, you can take perfect pictures not only above but also under water. To quickly communicate that we show in our campaign stunning photos of beautiful landscapes with mountains, forests and valleys. The twist: The viewer has to take a closer look to see that these landscapes were shot entirely underwater!
Credits
CCOs: Doerte Spengler-Ahrens, Jan Rexhausen \ Sr AD: Michael Hess \ AD: Juliana Paracencio \ CW: Luiz Vicente Simões, Frank Seiler \ Photographer: Kim Keever
Making-Of
Together with photographer Kim Keever we built complete landscapes in a 200 gallon tank filled with water.
