Obi DIY Stores – Renovated Billboards

Redefining outdoor billboards

Together with OBI, Germany’s biggest DIY store, our goal was to stand out from the vast number of ugly sales-driven advertising from our DIY competitors. So we decided to make a difference and started to renovate houses. But only an area the exact size of a regular advertising billboard: the Renovated Billboards. That way we pushed ads for DIY stores beyond simply advertising paint, brushes, saws or hammers. We advertised more beautiful homes.


CCOs: Doerte Spengler-Ahrens, Jan Rexhausen \ CD: Felix Fenz, Alex Norvilas \ Sr. AD: Michael Hess \ Jr. ADs: Michael Wilde, Max Pilwat