Obi DIY Stores – Renovated Billboards

Redefining outdoor billboards

Our goal with OBI, Germany’s biggest DIY store, was to stand out from the vast number of ugly, sales-driven advertising from our competitors. So we decided to make a difference by renovating houses. But only an area the exact size of a regular advertising billboard: the Renovated Billboards. Pushing beyond simply selling paint, brushes, saws or hammers–advertising more beautiful homes.


CCOs: Doerte Spengler-Ahrens, Jan Rexhausen \ CD: Felix Fenz, Alex Norvilas \ Sr. AD: Michael Hess \ Jr. ADs: Michael Wilde, Max Pilwat