Introducing the automobile (again)
The S-Class is an automobile icon and represents the Mercedes-Benz brand like no other model. The 2013 model raises the bar once again and brings the S-Class back to where it belongs: to the top of the industry’s technological possibilities. Therefore, we showcase the car in the worldwide initial campaign at the beginning of a new era, highlighted by the first rays of the dawning sun.
CCO: Jan Rexhausen \ AD: Michael Hess \ CW: Gregor Willimski \ Photographer: Emir Haveric