Mercedes-Benz – Look to the Side

Showcasing a complex product feature in the simplest way

The blind spot assistant is a radar sensor system that monitors the area around your car and warns you if it detects a car in your blind spot. Sounds complicated to communicate, unless you simplify it so people understand at first sight that it helps drivers look straight ahead and to the side at the same time.


CCOs: Doerte Spengler-Ahrens, Jan Rexhausen \ Sr ADs: Michael Hess, Alex Norvilas \ Sr CWs: David Wegener, Andreas Hilbig \ Photographer: Klaus Merz