Highlighting the fragility of the environment through a recording the public may never hear
It takes 100 years to craft a batch of Louis XIII Cognac. To emphasize this, we worked with Pharrell Williams to create an exclusive song that will be released in 100 years. The Cognac region of France is in danger due to rising sea levels, so we engraved the song on a disc made of the clay from Cognac’s vineyards and stored it there. If the disc comes in contact with water, it will be destroyed. So people will only be able to listen to our song in 100 years #IfWeCare about the earth.
CCOs: Fred Raillard, Farid Mokart \ CD: Laurent Leccia \ ACD: Michael Hess \ Graphic: Jack Jungho Hwang