Changing people’s perception of buying furniture online
Home24, Europe’s start-up furniture store, wanted us to promote the advantages of online shopping. So we told the story of Thomas B, who got lost while offline shopping in a big self-service furniture wareho
CCO: Doerte Spengler-Ahrens \ CD: Andreas Hilbig \ Sr AD: Michael Hess \ CW: Frank Seiler \ Director: Chris Woods
Viral Online Content
To gain momentum we produced faked breaking news, which were seeded before the campaign started.
TVCs and Online Films
People also had the chance to follow Thomas B. on Facebook and find out how he got lost and how he managed to survive in the self-service furniture warehouse.