Home24 (Online Furniture Shop) – Lost

Changing people’s perception of buying furniture online

Home24 – Europe’s start-up furniture store – wanted us to promote the advantages of online shopping. We achieved that by telling the story of Thomas B. who got lost while he went offline shopping in a big self-service furniture warehouse.

Credits

CCO: Doerte Spengler-Ahrens \ CD: Andreas Hilbig \ Sr AD: Michael Hess \ CW: Frank Seiler \ Director: Chris Woods

Viral Online Content

To gain momentum we produced faked breaking news, which were seeded before the campaign started.

TVCs and  Online Films
Social Media

People also had the chance to follow Thomas B. on Facebook and find out how he got lost and how he managed to survive in the self-service furniture warehouse.