Proving that airline food can be haute cuisine by creating an immersive brand experience
People won’t believe that airline food can be great, unless they have the chance to taste it. To prove that AirFrance serves gourmet meals on all their flights, we created the first immersive pop-up restaurant in New York City, where guests had the chance to enjoy their dessert in Paris. Literally.
CCO: Farid Mokart \ CD: Laurent Leccia \ ACD: Michael Hess