Highlighting the details that turn every stay at an AC Hotel into an experience
AC Hotels focus on the details to provide the perfect, relaxed stay for their guests. As part of their digital “UNPACKED” platform, we created content that highlights these details and their impact.
CCO: Farid Mokart \ CD: Laurent Leccia \ ACD: Michael Hess \ CW: Adriana Leite \ Jr AD: Jack Jungho Hwang \ Directors: Oliver Davies, Annais LaRocca
Radio and Online Spots – Eargasm
Studies have proven that ASMR triggers a tingling feeling of happiness and relaxation – the exact sensations guests feel when staying at an AC Hotel. So, we used this technique in radio spots to reveal specific detailed features about our hotels in a sensory, personal way.