Using ASMR to trigger the same sensations the guests have while staying at an AC Hotel
AC Hotels focus on the details to provide the perfect, relaxed stay for the guests. To communicate that we create the same relaxed sensations the guests feel while staying at an AC Hotel. Studies have proven that ASMR, short for Autonomous Sensory Meridian Response, triggers a tingling sensation that creates happiness and relaxation. We used this technique to reveal to our audience stories about specific detailed features of our hotels in a whispery, moody, sensorial way.
CCOs: Fred Raillard, Farid Mokart \ CD: Laurent Leccia \ ACD: Michael Hess \ Sr CW: Adriana Leite \ Jr AD: Jack Jungho Hwang